Itc Cigarettes Case free essay sample

ITC Cigarettes 1Ans: Advertising and marketing tobacco products will attract new customers. By this ban on advertising of cigarettes in Indian market ITC is going to face a tough challenge of marketing their cigarettes. Few reasons why ban acts in negative way for ITC are Advertising contributes to the concepts of independence, fashion, glamour and machismo to be associated with smoking. Tobacco advertising in any form has a powerful effect on vulnerable groups like children, young people and women. Children and the youth use tobacco due to peer pressure, to look cool, older and mature. Children and youth are also highly influenced by celebrities and film stars smoking or endorsing tobacco brands. Due to the ban they need to devise new ways to attract customers which is the biggest challenge for ITC. 2Ans: Even though the law strictly prohibits direct advertising,lack of proper implementation resulted in companies flouting the rules. We will write a custom essay sample on Itc Cigarettes Case or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page No,ITC should not lobby to lift the ban on cigarette advertising as it will damage the public image of the brand,more importantly because it has wide range of products. ITC should promote their brand by the following means: Surrogate advertising. Industry tactics to flout the rules by taking advantages in improper implementation of the act. Launching mobile smoking lounges. Innovative collaborations. Ex:ITC and LIC Hookah cafes for attracting youth,especially women. Involiving in CSR activities. Point-of-sale advertising. 3Ans: The factors that affect the marketing mix of ITC cigarettes other than political and legal factors are Economic factors It is expected that cigarette use will increase overtime as disposable ncomes increase in India. The tax increase has also led to many unfiltered brands being removed from the market. The smokers who currently smoke bidis switched to factory made cigarettes, then India’s cigarette consumption would increase to around 640 billion sticks. Social factors More number of health conscious people Indian traditional system which forces women not to smoke. Changing mind-set of people about cigarette consumptio n. Concepts of independence, fashion, glamour and machismo to be associated with smoking.

Trabalenguas or Spanish-Language Tongue Twisters

Trabalenguas or Spanish-Language Tongue Twisters Think you have your Spanish pronunciation down? If so, test your skills with the tongue twisters below. If they seem too easy, try repeating them rapidly. Even if youre a native speaker, youre likely to be tripped up sooner or later. Incidentally, the Spanish word for tongue twister is a compound noun, trabalenguas, or (loosely translated) thing that ties tongues. Like most other compound nouns, it is masculine. Tongue Twisters Based on Words With ‘P’ Poquito a poquito Paquito empaca poquitas copitas en pocos paquetes. (Little by little, Paquito packs a few tiny glasses in a few packages.) Pepe puso un peso en el piso del pozo. En el piso del pozo Pepe puso un peso. (Pepe put a peso on the floor of the well. On the floor of the well Pepe put a peso.) Pepe Peà ±a pela papa, pica pià ±a, pita un pito, pica pià ±a, pela papa, Pepe Peà ±a. (Pepe Peà ±a peels potatoes, cuts pineapple, blows a whistle, cuts pineapple, peels potatoes, Pepe Peà ±a.) En la poblacià ³n de Puebla, pueblo muy poblado, hay una plaza pà ºblica poblada de pueblerinos. (In the city of Puebla, a very populated town, there is a public plaza populated with Pueblans.) El hipopà ³tamo Hipo est con hipo.  ¿Quià ©n le quita el hipo al hipopà ³tamo Hipo? (Hipo the hippopotamus has a hiccup. Who is curing the hiccup for the hippopotamus Hipo? Tongue Twisters Featuring Other Hard Consonant Sounds  ¡Quà © triste ests, Tristn, con tan tà ©trica trama teatral! (How sad you are, Tristn, with such a gloomy theatrical tale! Una cacatrepa trepa tiene tres cacatrepitos. Cuando la cacatrepa trepa trepan los tres cacatrepitos. (A climbing caterpillar has three baby caterpillars. When the climbing caterpillar climbs the three baby caterpillars climb.) Como poco coco como, poco coco compro. (Since I eat little coconut, little coconut I buy.) Comprà © pocas copas, pocas copas comprà ©, como comprà © pocas copas, pocas copas pagarà ©. (I will buy few drinking glasses, few drinking glasses I will buy, as I will buy few drinking cups, few drinking cups will I pay.) Toto toma tà ©, Tita toma mate, y yo me tomo toda mi taza de chocolate. (Toto drinks tea, Tita drinks mate, and I drink up all my cup of chocolate.) Cuando cuentes cuentos, cuenta cuantos cuentos cuentas, porque si no cuentas cuantos cuentos cuentas nunca sabrs cuantos cuentos cuentas tà º. (When you tell me stories, tell me how many stories you tell me, because if you dont tell me how many stories you are telling me, you will never now how many stories you are telling me.) El amor es una locura que solo el cura lo cura, pero el cura que lo cura comete una gran locura. (Love is a great lunacy that only a priest can cure, but the priest who cures it commits a great lunacy.) Tongue Twisters Featuring Soft Consonant Sounds Ñoà ±o Yà ±ez come à ±ame en las maà ±anas con el nià ±o. (Ñoà ±o Yà ±ez eats yams in the mornings with the boy.)  ¡Esmerà ­lemelo! (Polish it for me.) Eugenio es muy ingenuo.  ¡quà © genio tiene el ingenuo de Eugenio! (Eugene is very naive. What genius has the naivete of Eugene!) Busco al vasco bizco brusco. (Im looking for the rude cross-eyed Basque.) El nià ±o est sosegado.  ¿Quià ©n lo desasosegar? El desasosegador que lo desasosiegue, buen desasosegador ser. (The child is tranquil. Who will disturb him? The disturber who disturbs him will be a good disturber.) Si don Curro ahorra ahora, ahora ahorra don Curro. (If Curro is saving now, now is Curro saving.) El suelo est enladrillado.  ¿Quià ©n lo desenladrillar? El desenladrillador que lo desenladrillare un buen desenladrillador ser. (The ground is paved with bricks. Who will unpave it? The unpaver who unpaves it a good unpaver will be.) Tres tristes tigres comà ­an trigo en tres tristes platos sentados en un trigal. (Three sad tigers were eating wheat on three sad plates placed in a wheat field.) Por la calle Carretas pasaba un perrito; pasà ³ una carreta, le pillà ³ el rabito.  ¡Pobre perrito, como lloraba por su rabito! (A puppy walked through Carretas street; a cart passed by and ran over his dear tail. Poor puppy, how he cried for his dear tail!) La sucesià ³n sucesiva de sucesos sucede sucesivamente con la sucesià ³n del tiempo. (The successive series of events occurs successively with the succession of time.)

Assessment of ALDI Marrketing Plan

Today, marketing is a fundamental aspect and have assisted most companies around the globe to achieve growth potentials. Apparently, institutions that value total quality management and customer satisfaction usually position the business at a good point to compete favorably in the market (Wilkie, et al. 2015, p. 424). To favorably compete in the dynamic business environment, most organizations align their objectives with its functions units including the finance, human resource, and operation management.   The selection and targeting of the right customers and provision of customer-centric products are among the primary considerations that most business has relied on to develop marketing strategies.   Efficient marketing requires the employment of professional marketers who can perform an appropriate media planning and ensure enacted measures culminates to the desired objective. The most important factors of production are the qualified marketing department, operation management, and above all the financial resources (Stannage, 2106). Marketing, therefore, is the process of positioning the product to the consumers to influence their buying decision (Kotler & Keller, 2016). A focus is usually on the customer's purchase behavior and afterwards informing and promising them that the qualities they might be seeking are contained in the product. In the report, I have explored the marketing strategies used by Aldi Australia in overcoming the fierce competition that has existed in Australia market for a long period. Also, the report has described the background of Aldi, followed by an analysis of the marketing strategies the company has used since the incorporation in 2001, and further offered recommendations to boost marketing strategies currently used. From the conclusion, it is apparent that marketing is a critical function that plays pivotal roles in the success of business, more so, the Aldi Stores in Australia. History about Aldi dates back the year 2001 when the players in the grocery industry recognized its presence in Australia market. Before this period, the company was in operational but under different names and if not, it was under different management and existed in other countries. Aldi operates beyond the borders, for instance, most of Europe, and it majorly deals in the grocery industry (Grant & Butler, 2011, p. 49-90). Because the report intended in assessing the marketing strategy plan for Aldi in Australia, other areas like the United Kingdom and the United States where the company operates were not captured. Despite starting when a significant market share was dominated by Woolworth and Coles, the embrasure of technology and adoption of low pricing strategy has enabled it overpower these competitors and emerge as one of the best supermarkets to shop in Australia (BBC, 2015). Besides, Aldi makes a monthly sale of more than a billion every month where an average of 6.1 million people shops in Aldi stores located all over the country. The investment of about $2.8 billion in the grocery industry shows that the company is large and there and it records an annual turnover of about $7billion. However, measures need to be enacted to enhance the implementation of marketing strategies, in consideration of the changing customer needs and preferences. The company is currently aiming at establishing more stores in the Southern region of Australia to increase the number of stores from about 450 stores (Ruddick, 2012). However, the expansion in the major city has been a problem because of the discriminative State regulations governing planning and developments in urban cities. These bureaucracies existing for smaller firms to establish development projects in the major city has negatively impacted on the pace of infrastructural growth for Aldi. This restriction has bee n a major setback to the administration of the company. In the recent days, the technological breakthrough has been the primary factor that has significantly boosted the efforts of sales persons and promoted media planning. Aldi has appropriately utilized the, marketing mix â€Å"4ps†, promotional mix â€Å"Mc Kinsey 7s†, opportunities and strengths and financed promotional and marketing plans (Pash, 2016).   A thorough understanding of the external environment through the use of environmental tools assists the management to gain knowledge about; the magnitude of competition as well as customers purchasing behaviors (Solis, 2011, p. 201-202). Relying on the internal environment is importance in customizing on the strengths and opportunities. Over the period, Aldi has been keen in applying a marketing approach that tally with the company financial ability (Pash, 2016).   This part has, therefore, assessed the marketing strategies and further proposed other approaches to be applied by the management of Aldi. Aldi is a famous company in the provision of quality products at relatively low prices. In addition, its marketing strategies are well known to buyers because they focus much on the market needs and company mission. Indeed, Aldi has been more influential to suppliers and manufacturers to offer quality products at lower prices (Muston, 2014). The company has, however, applied the following sales and marketing measures to convince and attract customers. As we talk today, Aldi is one of the leading sellers of grocery products to the most of the people in Australia who are known to uphold price sensitive character. First and foremost, Aldi has utilized pricing strategy to win the favor of the customers. The approach has involved selling quality products to customers at the lowest price. Despite the company just being a dealer, it has managed to offer its products to consumers at affordable prices. Additionally, their services have been satisfactory. From statistics, the company offers its products as cheap as at 25%, in comparison with the prices offered by other supermarkets (Chung, 2015). Secondly, Aldi has applied marketing mix and sales promotional mix. These two are the major approaches used by companies. Aldi is not an exceptional. The marketing mix has included the elements of price, product, place and price (Voberda, et al. 2011). The price aspect however, was a major strategy as discussed above. The marketing mix led to the distribution of the products near customers. Aldi has established most stores at convenient places that are reached by customers. Marketing mix has, therefore, been greatly depended on by the company and it was successful because of the unlimited support from the shareholders (Lancaster, et al. 2002). Furthermore, it has utilized advertising through electronic media like the Television and Radio.   It has an excellent record in monitoring the effectiveness of the advertising media as well as media planning. Apparently, these two forms are reached by most of the target market served by Aldi. Also, Aldi has been using differentiation strategy. Under this approach, it has ensured that the right products are offered to the customers. They offer products that are needed by consumers but not any product (IBIS world, 2016). And the interesting part above all is that these products are usually of the best quality. Users found it very unusual to shop in Aldi stores where there is a variety of products, of high quality and at the lowest cost. Sincerely, this approach is the best holistic experience customers have had from Aldi. As per now, Aldi is still performing well in the grocery industry. The success is not only in Australia but also experienced in the other parts where the company has affiliates. With the developments experienced in technology, businesses are imperatively required to perfect the current operational and marketing approaches (Bradley, 2010, p. 90-120). Therefore, the enhancement of these strategies can be possible through normal changes based on the prevailing market conditions. Some of the additions and considerations that are supposed to be implemented by Aldi are discussed below: First, Aldi has to embrace integrated marketing communications. Through this method, the marketing approaches utilized are usually complemented by the others. Those that become ineffective are, however, are boosted by the other. Consequently, a large number of customers will be reached. However, this approach works well if the organization has enough funds to finance the initiative (Kotler & Keller, 2016). But the long-term effect is that it enhances most number of the targeted population to reach more information. Secondly, it should adopt creativity and innovations through incorporating technology into organizational processes. For example, talented employees indeed bring new ideas and methods of overcoming the fierce competition on the market. Being a company that has redefined the grocery industry in Australia, and applying the cost leadership approaches, it will be ironical to found that the same company is lagging behind in technological know-how. The adoption of technology will automatically enhance the use of social media, internet, and other electronic sources to promote its products (Lancaster, et al. 2002). In the long run, the company will found itself in a scenario where other transactions will be conducted by e-commerce. Thirdly, Aldi should focus on the use of publicity. Substantial investment in publicity will foster a good relation with the customers who will consequently develop customer loyalty. Though it has been involved in a marketing campaign, this trend should continue by adding more focus on it (Shimizu, 2016, p. 25-26). Lastly, it should enhance the marketing mix strategies by using appropriate sales promotion techniques. Through market research, the firm can understand when to use a particular form of marketing and sales promotion mix (Reicheld, et al. 2010, p. 121-126). For these methods will timely inform the consumer about the new developments in the products and price to offer them an opportunity to perform price comparison. Most importantly, Aldi should use appropriate form according to customer segmentation to ensure everybody has sufficient information about the company. Wrapping up, it is apparent that marketing is a fundamental subject for any organization. An effective marketing strategy will be the reason for the success, contrary in which failure will be inevitable.   The management of Aldi applies effective sales and marketing techniques that were much customer-centric which have resulted in this unquantifiable success. For instance, the pricing strategies have attracted most customers to prefer purchasing the products from Aldi stores. However, this method was not the only strategy that resulted in the success. There are others like advertising, public relations, market campaigns, differentiation and more. It thus implies that there is a great need for businesses to consider all possible measures for them to withstand the changing market. Most importantly, the opportunities and strengths should be adequately relied on in turning the hostile external environment bearable.   The marketing mix 4ps and Mc Kinsey 7s model should appropriately c ombine for the goal of meeting organization short and long term objectives. Through embrasure of the discussed topics, Aldi has managed to reach where it is and considering the plans that are already in place and the company will still grow. BBC, (2015). Aldi overtakes Waitrose's market share. BBC News dated 8th April, 2015. . [Online] Accessed on 19 th Jan, 2017, from: https://www.bbc.co.uk/news/business-32218170 Bradley, Nigel (2010).Marketing Research: Tools and Techniques. Oxford University Press, Oxford, p.90-120 Chung, F. (2015). The Supermarket switch is on as Aldi takes top award in customer satisfaction: Business retail July 21 2015. Accessed online on 19 th Jan, 2017, from: https://www.news.com.au/finance/business/retail/the-supermarket-switch-is-on-as-aldi-takes-top-award-in-customer-satisfaction/news-story/3ce35413bb26d01118190010c9cb0916 Grant, R., & Butler, B. (2011). Contemporary strategic management: An Australasian perspective, John Wiley and Son Australia, 5(21), 54-90 IBIS world, (2016). Supermarkets and Grocery Stores in Australia: Market Research Report. Retrieved on 19 th Jan, 2017, from https://www.ibisworld.com.au/industry/default.aspx?indid=1834 Kotler P & Keller, (2016). Marketing Management 15 th Global Edition published by Pearson Education Australia Pty Ltd. Lancaster, G., Massingham, L. and Ashford, R. (2002). Essentials of Marketing: Fourth edition. New York: McGraw-Hill. Muston, P (2014). Marketing Practices and Strategies for Aldi:  slide share, retrieved on 19 Jan, 2017, from: . Pash, C.   (2016). Aldi opens its battle with Coles and Woolworths in South Australia: Business Insider Australia. Accessed on 19 th Jan, 2017, from: https://www.businessinsider.com.au/aldi-opens-its-battle-with-coles-and-woolworths-in-south-australia-2016-2 Ruddick, G. (2012). Billionaire Aldi heir Berthold Albrecht dies at 58. Retrieved on 19 th Jan, 2017, from: https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/9729434/Billionaire-Aldi-heir-Berthold-Albrecht-dies-at-58.html Reicheld, Z and Sasser, N. (2010), â€Å"Enhancing Customer Retention Through Relationship Marketing†, Journal of Marketing, 6 (11): 121-126. Shimizu, Koichi (2016). Co-marketing (Symbiotic Marketing) Strategy: (Japanese) 5th edition, Souseisha Book Company, pp.25-62. Stannage, T. (2106).‘Marketing help: Marketing Strategies that work.   Business Consultancy Services,  weblog post,  retrieved 19 January 2017, from: . Solis, B. (2011). Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, John Wiley & Sons, Inc. pp. 201–202. Voberda, H., Morgan, R., Reinmoeller, P., Hitt, M.A., Ireland, R.D., Hoskisson, R. (2011) Strategic Management: Competitiveness and Globalization, South Western: Cengage Learning. Wilkie, D., Johnson, L., White, L. (2015). Overcoming late entry. The importance of entry position inferences and market leadership: Journal of Marketing Management, 31: 424

Is there a need for Public Health Nutritionists to be accredited as a Essay

Is there a need for Public Health Nutritionists to be accredited as a regulated and professional body in the UK Discuss - Essay Example On the other hand, a growing number of information is now accessible through internet and various media types. There is then a conflict on who to believe when it comes to nutrition. In this case, although voluntary registration appropriately assesses capabilities of public health nutritionists, there is still a need for mandatory regulation and accreditation as a professional body in United Kingdom that will address the complex nutritional demands of its citizens. British culture in relation to food made some gradual alterations. As surmised by Scientific Advisory Committee on Nutrition (2008), â€Å"there is a healthier pattern of intake†¦ but there is still need for immediate actions to ensure further improvements in patterns of food consumption and intake of several nutrients.† In this area, although progress has taken place, guidance to guarantee its continued rise is still required. The role of organizations is to keep up with the current trend. Presently, the Nutrition Society is the leading organization in the â€Å"advancement of scientific study of nutrition and its application to the maintenance of human and animal health† (Buttriss & Daniels, 2003). This ensures proper screening of individuals and legal organizations in nutrition and related fields. The said organization offers a voluntary approach in registration processes, wherein â€Å"assessment mechanisms focuses on attainment of minimum standard of compete ncy in knowledge, skills, and attitudes on the required tasks† (Davies, Margetts & Hughes, n.d.). The minimal techniques employed seemed to contradict the graveness of the situation involving the present overall nutritional status of British people. Specifically, Nutrition Society initially was in charge during the creation of voluntary registration for public health nutrition (PHN). In an article entitled Overview of the Public Health Nutrition Landscape (Anon., n.d.), it defined public health nutrition as

Management Information Systems Essay Example | Topics and Well Written Essays - 1000 words

Management Information Systems - Essay Example Moreover, virtual reality applies the use of head mounted display that accelerates immersion and eliminates any form of interference from the real world. Notably, augmented reality combine the use of real life images and the three major display techniques, unlike the virtual reality that displays graphic information on handheld display and physical objects (Viega, 2010). Question # 2 The augmented reality is more appealing to the marketers than virtual reality, since nearly everyone has already experienced it, and is appreciating its application. Moreover, it can be applied in numerous commercial fields including sports and games, image guided surgery in medical procedures, marketing among other industries sectors. Additionally, markers prefer AR technology since it can be manipulated to produce interesting images for interesting marketing especially the phone applications (Maclntosh, 2010). Question # 3 The augmented reality has found its applicability in the real estate marketing s ince it readily avails real estate information and listings using phone applications. Moreover, the incorporated phone applications are easy to use by the phone users e.g. in locating a real estate. Additionally, the AR technology has made it easy to use small photographs that can easily be incorporated in the phone applications showing the features of the real estate or the actual property. Other than the mentioned applications of AR technology, it can be used as maps incorporating routes within a section of the city, museum. Furthermore, it can be used in the hotel industry advertisement (Maclntosh, 2010). Reference Maclntosh R. S. (2010). â€Å"Portable Real Estate Listings with a Difference, â€Å"United States, NY: The New York Times. Viega A. (2010). â€Å"Augmented Reality For Real Estate Search,’ NY: Associated Press. Interactive Session: Management, â€Å"Piloting Valero with Real Time Management† Question # 1 The management team needs to address several is sues before developing the Valero’s dashboard. Among the issues is how efficient the dashboard will assist in the management of the organization (Henderson, 2009). How many managers will the dashboards availed in their offices? Moreover, if the dashboard is to be availed to the public, will the company records remain save? Additionally, will the dashboard compromise quality of production? Question # 2 The availability of the dashboard in the remote areas of the organization makes it possible for any form of deterioration of quality in the refining process to be easily identified and corrective measure taken as soon as possible (Kahn, 2010). Moreover, the dashboard quickly reveals the occurrence of any production measures thus quick corrective measures taken unlike undertaking manual operation to the plant in determining where the problem might have emerged. Question # 3 Since the dashboards are to be separated, each dashboard will only need to display certain information. For quality performance, the refining dashboard will only be required to display certain information for quality performance. The refining dashboard shows the information including history of production and the current production data (Kahn, 2010). This would facilitate comparison thus quality assessment and

Benthams Utilitarianism Essay Example for Free

Benthams Utilitarianism Essay Bentham sees that man is being governed by two feelings, this is pleasure and pain. These determine that which is good and evil for man. These are also the basis of the act of man, and these-pain and pleasure would be the fundamentals of the philosophy, utilitarianism. The principle of utility is the action that approves or disapproves an action whatsoever. By the principle of utility, it aims to help man to choose which would give him benefit. The principle of utility determines that which would give man more happiness, good, and pleasure, and negate that which would give him otherwise. The perfect example of something that executes the principle of utility is the government. Since it upholds the betterment of the many, than the pleasure of the individualthis is demonstrated in law-making. Legislators are bound to the principle of utility as they legislate, while for manhe acts with Calculus of Felicity in his mind. Considering the intensity, duration, trueness and closeness of an act. But these are only applicable for a given moment of time, but if a man has to consider a succession of events he must consider fecunditywhere he thinks that a positive act would be followed followed by a positive act, and puritywhere man thinks that an act will not be followed by a negative effect, or karma. But for Bentham he asserts that this philosophy should be placed in context. The principle utilitarianism is nor always a good basis in judging the morality of an act. But the process of utilitarianism ail always be a good determiner of pleasure, profit, and advantage and also to tell which he should avert. Bentham considers that this principle maybe useless at times but he believes in the nature of man, he is innately born with pleasures of pain and this principle would always be useful to him.

British Imperialism in India and China Essay -- English Imperialism Co

British Imperialism in India and China Imperialism is the domination of a weaker country by a stronger country. For instance Britain dominated India and China in the mid 1880s to the beginning of the 20th century. Imperialism has had both a positive and negative effects on the countries involved. Britain was imperialistic for many reasons, it could dominate because it had the technology and power to do so. They also needed land to acquire raw materials for growing markets.   Ã‚  Ã‚  Ã‚  Ã‚  One country that had imperialism was India. By the mid-1880s, the British East India Company controlled three fifths of India. The cause of British domination was that the land was very diverse and the people could not unite and that the British either paid local princes or used weapons to get control. Positive effects of imperialistic rule in India were that the British set up a stronger economy and more powerful industries. They built roads and railroads. British rule brought peace and order to the countryside. They revised the legal system to promote justice for the Indians regardless of class. Indian landowners and princes, who still owned territory grew rich from exporting cash crops such as cotton and jute. The British introduced the telegraph and the postal system as a means of communication. These improvements and benefits from British rule eventually lead to Indian nationalism. The exposure to European ideas caused an Indian nationalist movement, the peop le dreamed of ending Imperial ...