Pro-Life: The Opposite of Pro-Death Essay -- Anti-Abortion Pro Life

Pro-Life: The Opposite of Pro-Death Careful attention to the truth has never been standard operating procedure for pro-abortion advocates. Therefore, it should not be any suprise that half-truths, and misrepresentations, and many outright lies have permeated the pro-abortion propaganda campaign. Pro-choice is just a phrase used by people who know the absurdity of legal abortions and infanticide. Pro-life advocates have a more simple and straight forward approach: Pro-life is not the opposite of pro-choice, but the opposite of pro-death. Pro-choice is an escape from the harsh reality that abortion is the murder of millions of innocent lives. Activists also believe that killing infants because they are severely handicapped is morally acceptable. They are of the opinion that a life can be terminated by the hands of a physician; in my opinion, only by God. That is how pro-choice activists represent themselves. As a junior in high school, I am considering medicine as a possible career choice. Through my research in this field, I discovered the Hippocratic Oath. The Hippocratic Oath is the most famous of the Hippocratic documents; it has served as an ideal for the professional attitude and ethics of physicians to the present; the historical origin of the oath is so obscure that even the date of its composition is placed from the 6th to the 1st century B.C. The Hippocratic Oath generally stated by Hippocrates says, â€Å"I will follow that system of regimen which, according to my ability and judgment, I will consider for the benefit of my patients, and abstain from whatever is deleterious and mischievous. I will give no deadly medicine to any one if asked; I will not suggest any such counsel, and ... ...and wiggle in an ultrasound. I felt her turn, kick, and I also experienced her hiccups. I could feel the life inside of my and no pro-choice argument can convince me the Alexandria Nicole was not alive inside of me. I realize that pregnancy can often seem like a burden: however, if you create a life you should be responsible for that life. If you choose to be responsible only for the nine months during your pregnancy, adoption is a loving and mature option. There are countless families that would love to adopt a baby. The choice of adoption gives your baby a chance to live. There can be no justification or reason given for being pro-choice - pro-death. Every child is created with a purpose from God. â€Å"Before I formed you in the womb I knew you; Before you were born I sanctified you; And I ordained you a prophet to the nations.† (Jeremiah 1:5)

Effectiveness of Product Placement in Hindi Movies Essay

Product placement refers to the practice of including a brand name, product, package, signage or other trademark merchandise within a motion picture, television or other media vehicles for increasing the memorability of the brand and for instant recognition at the point of purchase. Product placements are commercial insertions within a particular media program intended to heighten the visibility of a brand, type of product or service. The common practice has been that advertising has been inserted within breaks, 30 seconds or 10 seconds commercial, but with increasing number of channels and media clutter, the target audience is not properly exposed to the message. The tendency of the audience is to change the channel whenever an advertisement appears. But by subtle placement of products in the settings of the Movie or a TV serial, the promotional message can be effectively put across the target audience These insertions are not meant to be commercial break ups rather an integral part of the medium so that the visibility of the brand increases. Attempts are made for the viewer to read the product or the brand as a quality of the characters using and approving it. Scripts are tailor made for the desired brand so that when they are incorporated they look natural. It is done through special mention in the programs, placement of logo or may be a shot of that particular brand. Movies have been used as the most popular platform for product placement. Showman Subhash Ghai’s Yaadein showcased brands like Pass-pass and coca-cola. But recall the Rishi Kapoor starrer Karz by the filmmaker, which had an entire song sequence with the Emami banner at the backdrop. Similarly time and again we have witnessed so many brands like ICICI, Yamaha, Pepsi, Lays in movies Aakhein, Baghban, Dhoom, Khushi and Krissh respectively. Product placements are different than the celebrity endorsement advertisements in many ways. The celebrities endorse products and brands with commercial reasons,which normally comes in the breaks in television programs or in cinema halls. The phenomenon of zipping and change in the television usage behaviour due to surfing during commercial breaks has reduced the effectiveness of the television commercials. Similarly the commercials on cinema halls are found to be of low involvement as the audience takes them as blocks between the reasons of visiting the cinema hall and the time available to them for entertainment. So the brand communication and the entertainment products are viewed differently by the audience in both the media. Brand placement provides an opportunity where the involved audience gets exposure to the brands and products during the natural process of narration of the movie or television commercial. We have taken the issue of the movie as area of research because compared to television, movies are found to be of higher involvement. The audience can undertake multitude of working while observing the television program at a home setting which may affect the degree of attention span of the audience and hence reduce the over all effectiveness of the medium for enhancing brand memory. Quite contrast to this is the movie going behaviour where the audience makes a voluntary choice for viewing (exposure) at a cost (financial, time and opportunity cost) for the purpose of entertainment. So he is more receptive to the information provided to him in the movie hall setting which also includes the dissemination of the product information. Further to this in a television viewing, the audience has a choice to shift the channel, as the programming is an involuntary exposure due to fixed schedules, content and timing. This involuntary exposure makes the audience to have a choice of voluntary viewing of the program of his choice and then he or she may switch to another channel. It has been observed from research that brand recall for commercials shown during the television programs with higher level of TRPs are very poor due to the channel switching behaviour (Fourier and Dolan 1997). High level of media clutter, similarity of programming across channels, channel switching behaviour are the factors responsible to generate sufficient level of research interest among researchers at the practice of brand placements in movies. It is very important to expose the product only to the target audience. A good marketer should first identify the target market based on geographic segmentation and demographic variables or may be even both. Selection of the target audience is also done keeping the brand profile in mind. A target audience should also be able to identify with the product. The potential target audience should be able to identify themselves with the product. History: Product placement is being used since long in bollywood industry, however it was not much known . With time the frequency as well as the awareness for this advertisement media have been increased. The earliest reference of a brand placement comes in the 1940 classic Chalti Kaa naam Gadi with the brand Coca Cola, followed by movie bobby endorsing rajdhoot by Rishi Kapoor. The movie Dilwale Dulhanyiyan Le Jayenge of the 1990s was a successful story of launching of Stroh bear in Indian market. Today, product placement is used as an often-used strategy for the advertisers in Hindi films. Broadly analysing, there are three ways product placement can occur: 1.The placement simply happens : This placement occurs without any type of formal contractual agreement to place a particular product or brand. The likely scenario in this instance involves some member of the cast or crew selecting a product to use in a scene because it will enhance the scene though the product itself may not be seen or presented in a favourable light. 2.The placement is arranged and some of the product serves as compensation. This type of placement a particular product is shown in the Movie/ Serial and no extra amount is paid for that. The product itself serves as compensation 3.The placement is arranged and there is financial compensation. In this type of product placement the company has to pay for the placement apart from the product. Basically Product placement can be categorized in various forms. The most popular forms are described below: 1. Product/Brand as a background: This the most simplest form of product placement where hoardings of brand, company name, actual product or logo are placed in the scene. Sometimes packaging of the products are also placed. Here the brand is shown without any verbal reference. For instance, in the movie Koi mil gaya, boards of Nescafe and coca cola are seen in the background during the song idhar chala me udhar chala. Likewise in the movie hero, board of Yamaha rajdoot is seen in one of the song. Board of Virgin brand at the background in the movie Kabhi alvida na kehna. 2. Actors use the product: Another popular idea for product placement is to show the use of the product by characters of the movie without verbal reference to brand name or benefit. For example: In the movie kuch na kaho Abhishek Bacchan and Aishwaria Rai drink coke in one scene where camera is focused purposely on the bottle of the coke. Similarly in Taal, Aishwaria Rai and Akshay Khanna share coke from same bottle. Use of Reebok t-shirts by actor Jhon Abraham and Arshad Warsi in movie Goal. 3. Actors mention the product: In this type of product placement, the product is integrated into the drama where the benefits/attributes of the brand/product are mention by the main star without any visuals of the product. For example: There is one sequence in movie Koi mil gaya where actor Hritik Roshan talrs about benefits of drinking Bournvita. 4. Actors mention and use the brand: This style of product placement includes combination of above two method where characters use the product as well as mention the benefits/attributes of it. For instance: in the movie Chup chup ke actor Rajpal Yadav is shown to use Tide detergent powder. Here the level of placement is so high that all the males in the movie are shown in wite clothes in most of the scenes. Also in movie Krish actress Priyanka Chopra is associated with Star tv. 5. Product as the part of the story (theme): Sometimes the story is woven around a specific product or product category. This is extreme level of product placement. However, this trend is not very well developed in India. Very few films have adopted this type of product placement. For instance, In movie Dhoom high speed bikes are the part of the story, also in move hungama starring Akshay Khanna is given the name Jitu Videocon Who owns the Videocon Showroom. 6. Product in promos: This the relatively new trend where the product is tied up with the promo of the movie. The trend in India was started with Kaante where thumps up is associated with promo, similar example is of movie Viruddh which was associated with Max New York life insurance. However it is more seen in the television programs especially the reality shows. This new media of Advertising is beneficial in many ways, firstly the exposure is to a large no of people as a big amount of people see movie each year and the most important ting is that this form of exposure is not subject to zapping, at least not in the theatre. And if in case the movie is hit this exposure can be repeated especially for those who like to watch the movie more then once. The source association also plays a major role. When consumers see their favourite star wearing polo sport, drinking coke or driving a Mercedes, this association may lead to a favourable Brand image. above all, the cost of placing the product in the movie is far less when compared it to the broadcast media, the CPM for this type of media can be very low owing the high volume of exposure it generates. Product placement also helps the marketers to bypass certain regulations, in many countries certain products are not permitted to advertise on television or to some specific market segments for instanc e, cigarettes and liquor. For the industries manufacturing such product this is a very effective media. However its even more important to know that How Does It Actually Works, Basically Marketer pays to the Advertisement agency that decides and places specific brands strategically in films/TV shows. It is the job of the agency to maintain tie ups with prop suppliers/vendors and with set designers. Thus the agency plays the role of the mediater between the director/producer and the marketer. Suppliers get in touch with the production houses, which also look for props and some extra money as revenue. Subsequently the script is reviewed, edited and necessary changes are made in the script to place the brand appropriately to look like a natural phenomenon in the story. A very best example of blending of a brand into the story of the movie is, a well famous brand of bikes Hayabusa in the movie Dhoom. The brand is used by almost all the actors in the movie, and the most important and noticeable part is that the whole story of the movie is encircled around it. It was a very well done promotional strategy, the craze of the bike in India was at its heights even long after the movie was out of the theatres. There are even more examples like Pepsi in dil to pagal hai and scooty pep in the movie Sunday. The typical product placement starts up with publicity. Publicity attracts the viewers to cinema hall, which includes prospects of advertisers. In modern era of commercial news channels, number of viewers largely depend on positive publicity. The number of viewers also depends on actors, production banners, popularity of music etc. Actual product placement process starts with four types of inputs, out of which the dialogues and way of presentation are controlled by the advertiser through proper coordination with the director while on the other hand viewer’s attitude towards movie and actor are uncontrollable. Former two inputs almost depend on advertiser while later two on viewers.

Nokia Strategy Analysis Essay

1.Does Nokia have a truly global strategy, rather than just a series of regional strategies? Explain. Yes, it does have a global strategy. The global strategy of Nokia is the foundation of all the regional strategies and that is based on overall consumer needs. They found out the main consumer needs is focused on selling products (phones) as lowest price all over the world with its simple, easy and basic models. Also beside that Nokia has series of regional strategies that use most advanced technologies in terms of Camera, music and nanotechnology which is the future feature of the phones in e flexible shape and the last not the least is focusing on the business communications to compete with other companies in the industry and keep its position as the market leader. Therefore they placed their strategy in 3 facets: 1. growing the number of people using Nokia, 2. transforming the devices people use. 3. buidling new businesses. 2.Consider the different global marketing environments discussed in the text. How do these environments differ in developing versus developed countries? †¢Developing countries: African, Asian, Latin American countries and Middles East region have the highest sale volumes in a way that the half of the world population have cell phones and one of the three hold a Nokia phone, as China and India are among the countries with highest number of population and also got the highest number of sales, as an example 70 mil phones were sold in China in 2007 that is 38% more than the previous year’s sales. Basically the high demand for this product in these regions is for simplicity and user friendly system that the Nokia has along with its cheap price, as most of the people in these regions have very low income and in some place the mobile is shared by  ½ dozen of people who even cannot read or write ( mostly in Africa). In these regions (African-Asia) the main aim is connecting one person to another, could be a simple greeting phone call, or a simple test message. It does not matter if it’s colorful or black and white, or if it has a camera or Social group connection such as Facebook, Twiter or so on. The simple lifestyle will remain the same in the usage of  the phone as the phone will not stop the normal people gathering and family meetings while in the Developed countries it varys. †¢Developed countries: Europe consists of 39% of Nokia’s net Sale. It was not explained in the text what is the attraction of the European towards Nokia, but I assume it is based on the different features that each phone has that is different from another phone and also the user friendly technology that is used can be another reason as other competitors’ phones are a bit difficult to get used to. The U.S. only consists of 5% of the Nokia’s sale and the reason could be the people’s attraction is towards the most advanced technology smart phone that includes all the required and needy application in one slim size and light weighted smart phone and this is why most Americans seek competitors phone like, Iphone, Samsung, LG, Sony and Motorella and Black Berry phones. In terms of environment U.S is the place of business and fast communication, no double in this place the level of education is very high and simple phones are not the demand of the smart and highly educated individuals, they look for most advanced technology and the simplicity is not their main aim. They try to save time for meeting, gathering by a simple video call, or chat or so on which is the lifestyle of the people of the developed countries. 3.Discuss Nokia’s global strategy in terms of the five global product and communications strategies. Nokia, tries to get highest number of Nokia users not only through the low cost and simple mobiles that are mostly sold in the developing countries, it is also trying to grow in the niche markets that other competitors are focusing on such as the touch screen phones that were first introduced by Apple’s, and music focus products such as i-pod, in camera is competing with other phones and Canon as having more sales than Canons, and the business communication phones with advanced technology phones. The high amount of investment in R&D and expanding the range of products are all part of Nokia’s strategy in order to stay in the market and keep its position as the market leader for a very long period. I personally admire Nokia’s strategy as it is this keeps the Nokia brand name always speeded around for all the segments needs which is the main global aim of the Nokia meeting what the consumer want. 4.Can competitors easily replicate Nokia’s global strategy? Why or Why not? I don’t think so. As other companies are only focusing on their specific niche and investing in other niche needs high investment and it’s already taken by Nokia, and the only way is possible if there will be high investment in these companies to compete with Nokia. As most of the competing companies are not only Phone producers, they are producing a other electronic devices as well and their profit is gained from the whole range of their electronic devices that they sell and focusing only in one different targets of one single product (Mobile phone for low income individuals) would not be very beneficial for them to invest is. (Such as Samsung; Smart TV, mobile phones, Washing Machine, †¦.) But in future (about 20-50 years from now) I think as we go further the old technologies will be cheaper and cheaper, in a way that there will be less demand for these low cost mobile phones as most probably these will be available for free or maybe they will not be used at all as there are new products or devices that will be introduced that will replace the Mobile phone the same for other electronic devices who knows†¦? 5.Will Nokia’s planned expansion into other products and services work? Explain. In my opinion it won’t. As I have read in many places that Nokia had released a Laptop and its sales was not successful. I think Nokia is knows as a Mobile Phone producer and has to focus more on that market only. As if it produces other electronic devices, Nokia’s customer will lose their focus on the Nokia as the leader in the Mobile phone devices. Nokia if is trying to expand, its better to use the sample production as laptop, tablet for very limited period, as limited period only and study the market demand. If it was successful (which it was not in the first place) can expand its products slowly in the business-communicating devices only.

Biography of Emmanuel Kant Essay Example for Free

Biography of Emmanuel Kant Essay Known by many in the field as the father of modern philosophy, Immanuel Kant questioned many of the assumptions held in his day. He focused much of his work on the realm of human thought, understanding, and potential. His ideas about observation, learning, and experientialism set the precedent for all philosophers who followed him. Born in the early 1720s, Kant lived in what was known as East Prussia (now a part of Kaliningrad, Russia). There, he was able to secure a teaching position for nearly ten years when he began working at Konigsberg University. He would remain a part of their staff for nearly five decades contributing to the rise and popularity of philosophy of the day. Not much more is known about Kant’s earlier life. He did go on to having several of his pieces published, although none were an exact autobiography. In his Critique of Pure Reason, he discussed and raised interesting points about human knowledge. Instrumental on Kant’s own ideas was the work of philosopher David Hume, who agreed that human experience could be used for understanding, but that it should not be used to explain every phenomena we encounter in nature or in the real world. Kant built upon this idea. He stated that new experiences could be formulated based on past experiences because it our past that helps us learn about our future. He believed that the human mind organized events and ideas into categories that could be accessed later to determine how we might react in a certain experience. He came up with the word to describe the paradox of understanding: noumena. Kant’s own arguments about the existence of God were also not well accepted at his time. He believed that man could not rationalize God because it was not something that we had experienced before. In other words, we might be able to attribute certain characteristics to Him, but it is ultimately limited by our own human understanding of the universe. In essence, we could never come close to truly understanding who God is and predict what He is going to do. |[pic] |[pic] |[pic] |[pic] |[pic] |. Biography of Emmanuel Kant. (2016, Nov 16).

Email and Internet Usage Policies Essay Example | Topics and Well Written Essays - 1000 words

Email and Internet Usage Policies - Essay Example Upon orientation, which all new staff must go through, rules and regulations regarding use of the company intranet and email system are clearly spelled out, in a specific section of the employee handbook. Instructions are also given on how to handle setting up new accounts, dealing with technical support issues and any other questions regarding the intranet or email. New employees meet with at least one member of the IT staff during orientation. Each new employee is visited by a member of IT staff within 24 hours, if contact via email or phone does not solve a specific problem an employee has. Specific policy regarding email applies to all employees, whether administrative, health care, support or maintenance staff. For health care or medical records staff who may have frequent contact with other care providers, policies regarding patient information are reviewed during orientation. It is acceptable for health care staff to email others within the organization on patient status or ot her pertinent information, particularly when some new records have not been scanned into the system. However, health care workers are encouraged to fax necessary records or supporting documents. Health care staff within the organization are encouraged to print pertinent emails regarding patient status, attach them to patient records, then delete messages. All messages are automatically deleted after 3 days. Archiving of email messages is discouraged, as it poses a risk of patient information falling into the wrong hands, though the risk is slim.

Leaders and Leadership Assignment Example | Topics and Well Written Essays - 500 words

Leaders and Leadership - Assignment Example This involved operation out of a sense of calling and not self drive or willingness. God had called for Jesus to instill righteous views in people. This is also transformational leadership according to Ford (Ford, 1991, p.60). This would compel others to respond. Effective leadership involves transparency with respect to one’s individual life, family and even an institution one belongs. Leaders are inclined to form teams and such teams look for leaders and a leader like Jesus does not need followers. The leadership as modeled by Jesus was that of servant leadership. Jesus’ instructions are based upon a principle â€Å"the one who rules’ should be the like the one who serves† (Ford, 1991, p. 153). Instead of building any organization, Jesus focused on the idea of collecting people with shared vision. He spent efforts on trust building. A leader might face opposition from prominent places. Jesus experienced the same but never distanced his enemies and propagated love and harmony throughout. This showed his humility and integrity. Thus leaders cannot be dictators but should set righteous examples before others. This is unlike Hitler and Stalin who were dictators or extreme leaders without any character attributes to be followed. In fact one may call his leadership timeless and relevant even in modern times because he had all qualities one would expect from a perfect leader who maintains accountability in order to stay within boundaries and provide new direction and inspiration for an organization. Authority should be applied in order to motivate trust from people and make them follow their example (Tucker and Russel, 2004, p.103). Transformation leadership, as conceptualized by Burn involves four categories – â€Å"idealized influence, intellectual stimulation, individualized consideration and inspirational motivation†

Isaiah Essay Example | Topics and Well Written Essays - 1250 words

Isaiah - Essay Example This is contrary to what they would have enjoyed if they kept God’s ordinances from the great to the small. However, certain scholars despite holding onto the idea of â€Å"everlasting covenant† argue chapters 24 to 27 their content is about a period, which is still in the â€Å"undefined future.† â€Å"Undefined future† relayed in these chapters according to some scholars is the messianic second coming. Therefore, this interpretative study seeks to analyze varied statements featured in these chapters coupled with linking them with other Biblical supporting verses having similar implications. Penalties featured in verses 1 – 5 seem to denote eschatological events intended to take place in the undefined future2. Hence, the penalties act as prediction of what the supreme God will do to repay those who chose to disobey His statutes. The denotation of â€Å"everlasting covenant† in these verses is evident from their adoption of a contractual stru cture, whereby any agreement or pact has both the fine’s side and benefits. Mainly, these are for those involved in the contractual process to enjoy if they comply as necessitated with the already devised laws or suffer suppose they choose to live on contrarily to what the Lord demands3. Benefits of the â€Å"everlasting covenant† are evident in chapters 25 to 27, which comprise of a hymn outlining the restoration the chosen would enjoy characterized by an extremely promising future4. The future based on Isaiah’s victorious song is incomparable to what the chosen have ever enjoyed before choosing to wander away from their God’s ordinances while on earth5. Mostly, the Future relayed in 25:1-5 encompasses adequate protection not only from the enemies but also from harsh environmental conditions like heat and rain6. The identity of â€Å"everlasting covenant† in these verses is also evident when the Isaiah tries to relay the kind of feast, which the S upreme Judge promises Jerusalem’s remnant7. Remnant in this case encompasses those who have kept the law though due to numerous challenges beyond human control did fail but rose again. Feast promised for those who will be the remnant though based on this banquet’s nature, signifies total rest from the miseries of this passing world. For instance, God through Isaiah besides assuring the chosen absolute protection, He also declares to destroy death eternally8. Hence, proving that the evidence of consolation evident in verse 8 is in the future, which in this case is â€Å"undefined† whereby the beneficiaries will enjoy total peace. Since, they will experience neither death nor other life’s predicaments characterizing humanity’s existence on earth9. The banquet’s rules concerning â€Å"everlasting covenant† relayed in these verses is similar to the blessings and curses, which God though Moses told His children will encounter if they chose to either obey Him or disobey10. Consequently, this â€Å"everlasting covenant† promises extends to date, whereby those who have chosen to abide by God’s ordinances ought to keep their hopes alive knowing they also share the same assurances11. This is because the â€Å"undefined future† and eschatological events relayed in these verses signify the second messianic coming12. 2. Two cities relayed in Isaiah 24 – 27 signify Jerusalem and fortified city. The latter city based on the reading experiences God’s wrath. This is because of their disobedience and lack of its residents persistence to the end when the Lord will prepare a banquet for those who proved to be triumphant, which is evident in the victorious’ song in chapter 2513. Based on apocalyptic interpretation, fortified city in